Interview with Graciela Raquel Gauna

Interview with Graciela Raquel Gauna

Notizie

Freelance stylist, creative and art director, and mother of two, @gracielaraquel brings together a strong visual sensibility, a love for vintage design and a deeply personal approach to family life.

In this conversation, she opens up about building a creative career while raising her two boys, finding balance between work and family, and embracing the beautiful chaos of everyday life. From early mornings and school runs to football matches, beach walks and long Sunday breakfasts, family is at the heart of everything she does.

Her approach to interiors is equally thoughtful: instinctive, timeless and never too perfect. She loves mixing old and new, combining wood, marble and wool with vintage finds and unexpected pieces that bring contrast, character and a sense of story to the home.

For Graciela, good design is about beauty, functionality and longevity. Bespoke craftsmanship, meaningful objects and pieces made to last become part of a home’s identity, while keeping things simple helps create a sense of calm, even with two boys around.

We’ve talked about motherhood, creativity, vintage treasures, craftsmanship, family rituals and the quiet beauty of coastal life, where the beach is just a few steps away and inspiration can often be found in the most unexpected places.

Cylinder cushion in green blue stripes

To start, could you tell us a bit about yourself?

I’m Graciela Gauna, married to Oguz and mum to two boys, Gabriel Mavi (15) and Kaya Felipe (10). We live in a quiet little coastal town about an hour’s drive from Amsterdam and just a five-minute walk from the beach. It may be a little too quiet for our 15-year-old these days, but for us, it’s a wonderful place to raise our boys.

Family is at the heart of everything we do. We feel so lucky to have our family living nearby and to know that our boys are growing up surrounded by such a big, loving family. To us, that is true richness: having so many people around them to love, support and share life with.

But I also love having a creative life alongside being a mum. I work as a freelance stylist for various brands, including kids’ brands, and I’m also involved in my husband’s business, where I help design bathrooms for our clients.

I love the combination of creativity, family life and different projects. And while our little town might not be the most exciting place in the world, having the beach just around the corner definitely makes up for it!

Armchair beanbag Ziggy in Red teal green stripes

How did you come to specialise as a stylist, creative and art director in fashion and kids’ photography?

Creativity has actually been part of my life for as long as I can remember. I grew up in a big family with two brothers and five sisters, and as a child, I was always dressing my sisters in outfits I had created myself. I even started making my own clothes using my mother’s sewing machine. I was always creating something, and I guess that never really changed.

I studied both Design & Styling and Nutrition & Dietetics, which took me in two completely different directions. After my studies, I ended up working in healthcare as a data specialist, but styling was always where my heart was.

About ten years ago, I got the opportunity to style several campaign shoots for a kids’ brand, together with my sister, who is a talented photographer. That was really the beginning. From there, things moved quite quickly. I started working with more and more brands, doing styling and art direction, and began creating editorials for Milk Magazine, for example. Those are still my absolute favourite projects because they give me the freedom to really tell a story and be creative.

Five years ago, I decided to leave my job as a data specialist and focus entirely on styling and creative work. It was a big step, but also a very natural one. At the same time, I wanted to create a little more balance in my life and be more present for our two boys. My husband has his own business and is very busy too, so being able to do what I love while still having time for my family feels incredibly valuable to me.

You’re a mother of two boys. What does a typical day look like for you, balancing photoshoots, other projects, deadlines and family life?

If I’m on location for a styling job, I’m often out the door early, before everyone else has even left the house. When I’m working from home, preparing shoots, hunting for props, working on collaborations or designing projects for my husband’s company, the day starts a little differently.

I get up early, make breakfast and prepare the boys’ lunches for school. And honestly, I really need that first coffee and a shower in the morning to properly wake up.

Then I cycle to school with Kaya and walk him to his classroom. Gabriel is already at high school and cycles there by himself. Once I’m back home, I usually tidy up a little and then head out for a workout. Exercise has genuinely become my lifesaver over the past few years. It keeps me physically fit, but just as importantly, it helps me stay mentally balanced.

After that, I open my laptop and get into work mode for a few hours, until it’s time to pick Kaya up from school. The boys usually get started on their homework or play outside with friends while I prepare dinner early.

There’s a lot of football in our household, so evenings are often filled with training sessions. During their training sessions, my husband and I often go for a walk together. It’s a nice little moment for us to catch up and spend some time together, because we’re really bad at organising date nights, haha!

Weekends revolve around football too. Saturdays usually start early because of the boys’ matches, so Sundays are a bit sacred in our family. We love taking it slow in the morning and having a long, relaxed breakfast together. After that, we simply see what we feel like doing.

Sometimes it’s a quiet Sunday with a walk on the beach, followed by homemade pizza, made by my husband, and a movie with the whole family. And quite often, there are extra family members or friends around the table too. We have a bit of a revolving door at our house; family members will drop by for a good cup of coffee or simply stay for dinner.

Other Sundays, we might head into Amsterdam or go somewhere else for the day. But more often than not, we love being outdoors, exercising and spending time in nature together as a family. And usually, some extended family joins us, which makes it even more lively. It can be a wonderfully busy and chaotic household, but that’s exactly how we like it.

Sheer coton voile curtain Wendy in Turquoise stripes

What has been the biggest design challenge you’ve faced in maintaining order and visual calm in a minimalist space with two children at home? Can you share any design tricks that have been lifesavers for you?

Honestly, I’m still waiting to discover those clever design tricks myself! Haha! I don’t think I have the perfect tip, as I still spend a lot of time tidying up.

If anything, I think the biggest trick is simply not having too much stuff in the house. And if you love everything you have, even a bit of mess feels more beautiful, or at least you might mind it less. My husband also goes a little crazy when there’s too much stuff, which definitely helps!

I’ve learned to let go of the mess a little more and encourage the boys to tidy up after themselves. They’re both getting older now and have never had a huge amount of toys anyway. Besides that, they’re real outdoor kids.

So, for us, having less to begin with has probably been the biggest lifesaver. Although our youngest is quite the little collector, so we’re still working on that one!

Cylinder cushion in Mustard and sand tiles

Your aesthetic is defined by going beyond fleeting trends and fashions. How do you ensure your home maintains such a distinctive and timeless identity? What does a piece need to have to fit into that narrative of personal and long-lasting style?

I always trust my instincts when it comes to my home. For me, a timeless interior is one that feels personal and reflects the people who live there.

My favourite way to create that feeling is by mixing old with new, vintage pieces alongside wood, marble and wool, for example. I love the warmth and character that this combination brings.

I’m naturally drawn to pieces that are both beautiful and functional, and that have the quality to last. I think the most important thing is to collect what you truly love, regardless of whether it’s in fashion or not.

When you trust your own taste and surround yourself with things that have meaning to you, the result feels authentic, and that is what makes a home timeless.

As a freelance stylist, you have an expert eye for composition and visual narratives. How does your profession influence your aesthetic sensibility when decorating your home? Do you apply the same principles of composition to your domestic spaces?

Honestly, yes, very much so. There’s always a common thread running through my work, the way I dress and the way I decorate our home.

I’m not a big fan of things being too perfect or too “matched”. I always like to add something unexpected, an element that doesn’t quite belong or maybe clashes just a little. That little bit of tension is what makes something interesting and makes you want to look at it for a little longer.

I approach interiors in much the same way as I approach styling an outfit or creating an image. There should always be something that makes you think, “Oh, I didn’t expect that.”

It could be a vintage chair, an old stool, a quirky vase or simply something with a completely different texture or character. You don’t need much to make a space feel more personal and less predictable.

And believe me, adding just one vintage piece can completely change an interior. Suddenly, everything feels a little more interesting and layered.

Luckily, I have a mum who has an incredible eye for vintage design treasures, so I’ve definitely inherited, and benefited from, that love of finding those special pieces.

For me, the most beautiful spaces are never too perfect. They have personality, a little contrast and, most importantly, a story to tell.

Oak wood dresser Pure

Given your husband’s expertise and construction company, you have unique access to bespoke pieces. In your opinion, what added value do bespoke and artisanal designs bring to your home compared to mass-produced furniture?

For me, that is where the beauty of bespoke design lies. I’m very fortunate that my husband can design, build and make almost anything himself, from bathrooms and plasterwork to bespoke wooden furniture. It allows us to create pieces that feel truly personal and connected to our home.

We live in a house that is almost 100 years old, so craftsmanship feels especially natural here. The house already has so much character and history, and we wanted to honour that rather than make everything feel brand new. I love combining contemporary, bespoke pieces with the original soul of the house.

Craftsmanship is about attention, time and dedication. A handmade wooden table feels completely different from a mass-produced piece. You see the grain, the subtle imperfections and the hand of the maker. Those details give a piece character and soul, something that feels increasingly special in a world of fast, mass-produced design.

For us, it also connects to sustainability. We prefer pieces that are made to last or already have a story of their own. That combination of craftsmanship, character and authenticity is what makes our house feel like home.

If you had to summarise your family journey in one word or phrase, what would it be?

Beautiful chaos :)

Kid duvet cover set Wabi-Sabi in Golden brown sakura

What are your favourite places to spend quality time as a family in your town, whether to relax, eat well or find inspiration?

We live in a rather quiet, somewhat uneventful coastal town, so there isn’t an endless list of places to go haha! But I actually think that’s part of its charm.

We’re lucky enough to live just a five-minute walk from the beach, so the beach is definitely where we spend most of our family time. We often go for long walks along the shore, although the boys aren’t always quite as enthusiastic about family walks as they used to be, but they still have to come along!

My husband also loves surfing, often together with his brothers-in-law. We often go along with my sisters to watch, and in summer, we love swimming in the sea together. Our beaches are beautifully clean, peaceful and uncrowded, which makes them one of our favourite places to simply be together.

We also have a beautiful and inspiring library, “School 7”, which is much more than just a place to borrow books. We go there regularly, and it’s genuinely worth visiting, a lovely place to find inspiration and spend some quiet time.

For a really good coffee and delicious homemade cheesecake, I love “Robuust” in the town centre. And for homemade burgers and a relaxed atmosphere, you should go to Fort Westoever.

I also get a lot of inspiration from the many thrift and vintage shops around town. One of the advantages of living somewhere where “not much happens” is that you can still find beautiful vintage gems at very reasonable prices.

So perhaps our town is a little boring on paper, but we’ve learned to appreciate the quiet, the space and the little treasures it has to offer.

Long beanbag Bliss in Red teal green stripes