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TALKS
Interview with Clara Griffiths
Clara Griffiths (@grifffiths), creator of (@theoriginofood), moves through the world guided by curiosity, instinct, and a deep love for beauty in all its forms. What began as a personal archive of favorite restaurants has evolved into a platform where gastronomy, lifestyle, and visual storytelling naturally coexist, shaped by her free-spirited approach to creativity and everyday life.
Hi, my name is Clara Griffiths and I’m behind the gastronomic project The Origin of Food. It’s a platform that aims to bring together restaurant recommendations from around the world, with a strong focus on Barcelona.
Given your profession, what is a day in your life like?
My day-to-day is always different, which I love. I’ve always had a free spirit, and I enjoy that every week brings something new to explore.
As a content creator, you blend gastronomy with lifestyle and trend-focused topics, creating a unique narrative. How did the idea for The Origin of Food come about, and how would you define the project’s evolution? Did you ever think it would be this successful?
Many people are surprised when I say I opened the account in 2018 while I was living in London. I didn’t wake up with 50K+ followers overnight.
The Origin of Food was a hobby for me, with the hope that one day I might get invited out to eat, hahah… At that time, we didn’t really use Google Maps, we had different restaurants written down in our notes, and everything was very word-of-mouth. Instagram simply became a way for me to collect my favorite spots in a more visual way.
I’m surprised it has turned into my job. I don’t have any kind of gastronomic background, although at home we all really enjoyed good food. I’d like to think it could become a much bigger platform, where you can find all kinds of different content revolving around gastronomy. I still have so much left to explore.
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How would you define your current style, both in fashion and interior design?
I’ve always lived in very eclectic homes, and even when I try to surrender to a more minimalist style, I never quite manage it. Color, textures, different eras coming together in objects and furniture, that defines me more than anything else.
Living surrounded by things that inspire me affects how I feel and, as a result, how I dress. Even though I feel my way of dressing is slightly more classic than eclectic, depending on my mood and the moment I’m going through, I can also swing to the complete opposite.
What does creativity mean to you? How do you stay up to date with trends in your work?
For me, it’s important to have creative inputs—to find inspiration in other projects, to question my work and my way of seeing things so that what I do truly has meaning (at least for me! Haha).
Going to the cinema, reading, having conversations with people who stimulate you, looking at things from other eras, understanding where different ways of thinking and living come from. That’s essential for me.
What is most important to you when decorating your space? What does a furniture and décor brand need to have for you to notice it?
Personality. Color. A brand that feels alive and authentic.
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In a world of fast consumption, what does it mean to you to choose durable and conscious pieces, like those you might find at Nobodinoz?
Investing in good, high-quality products that can stay with you for a lifetime.
Choosing classic, timeless objects so they don’t need to be replaced with every new trend.
Barcelona is a meeting point for a vibrant creative community. What does the city give you when it comes to creating content?
Barcelona has always been very bohemian but also very innovative. We have artistic references that are recognized worldwide. You can visit the Tàpies Museum or the Miró Museum, and their art still feels fresh and inspiring.
It’s a great city to create and to feel free.
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And finally, could you share three of your favorite hotspots in the city? Whether for food, design, art, etc.
I’ll try to stick to the same line of timeless and beautiful places, so I would suggest: L’Ascensor: a modernist cocktail bar. Xemei: if I had a restaurant, I’d love to decorate it exactly the way they have. Wittmore Hotel: for a nighttime cocktail or to stay in their very Anglo-Saxon-style rooms.
L'Ascensor
Xemei
