Interview with Vicky Nordh

Interview with Vicky Nordh

News

Living between Malmö and Copenhagen, Vicky Nordh’s life unfolds at the intersection of design, family, and thoughtful everyday rituals.

Swedish-Polish and the mother of two boys, Leo and Louis, she balances her profession as a PR with a family life very much centered around togetherness. “We have two sons… and they are very much at the centre of everything we do,” she shares. With daily commutes across the bridge and weekends spent slowing down in their summer house, time, rhythm, and presence have become essential values in their home.

When it comes to interiors, emotion always comes first. “For me, it’s about atmosphere and emotion,” she explains, especially in children’s spaces that are meant to evolve over time. In Leo’s room, handmade crocheted animals quietly coexist with everyday life, creating what she describes as “a sense of familiarity, a feeling that the room is a safe and personal space.” Objects with stories, heritage, or exceptional quality are what truly resonate with her, reflecting a belief that creativity must always have depth, intention, and a point of view behind it. Following these beliefs, Nobodinoz’s vision and pieces have landed at her home: Bliss beanbag for growing and playing and our baskets to start learning the value of a tidy place, among other things.

Shaped by Scandinavian cities where beauty and function go hand in hand, her approach to design is grounded and conscious. “Aesthetics are never separate from everyday life,” she notes. In a world of fast consumption, her family chooses pieces with care, asking whether they will last “both in quality and in meaning.” Fewer objects, well made, chosen with intention. It’s a way of living that feels responsible, lasting, and deeply connected to the idea of home as a place to grow together. We’re glad that Nobodinoz’s pieces will be part of this journey.

Armchair beanbag Ziggy Red teal green stripes

Welcome to the Nobodinoz community, Vicky! Tell us a little about yourself.

I’m Swedish-Polish and a mother of two boys, currently living in Malmö with my partner, Alexander. We moved here from Copenhagen three years ago, but my professional life still takes me across the bridge several times a week. I work at HAY in Copenhagen as their Senior Nordic PR Contact.

Alexander is Danish and has lived and worked around the world. Before we met, he was a sommelier specialising in natural wine at some of Copenhagen’s most well-known restaurants. During my pregnancy with our eldest son, Leo, right in the middle of the pandemic, he decided to change career paths and retrain as an EHS specialist. Today, he works at a pharmaceutical company north of Copenhagen.

We have two sons: Leo, who is five, and Louis, who is one, and they are very much at the centre of everything we do.

Kids beanbag Bliss Red teal green stripes

What does a typical day look like for you? How do you balance work, leisure and family life?

Four days a week, I commute to Copenhagen, about an hour door to door when the trains cooperate. I drop the boys off at daycare on my way, and the train journey has become a small pocket of quiet time just for me.

Our parents don’t live nearby, so family life is very much something we manage on our own. As a result, we spend almost all our free time together, something we truly cherish. We recently bought a summer house, which has quickly become our favourite place to slow down and reconnect as a family.

When designing a space at home, whether your own bedroom or a child’s room, what matters most to you?

For me, it’s about atmosphere and emotion. Especially in a child’s room, the space should grow with them and reflect their personality, interests and needs.

In Leo’s room, for example, I’ve included small personal details that make the space feel truly his. While I was pregnant, I crocheted a crocodile and an elephant for him. He never really played with them, but they’ve always had a place in his room. Objects like these create a sense of familiarity, a feeling that the room is a safe and personal space.

What does a furniture or interiors brand need to have to win you over?

A sense of history or heritage or simply exceptional quality. Ideally, both.

What does creativity mean to you, both in brands and in interior design?

Creativity, to me, is about depth. There needs to be something behind the product, a story, a process, a point of view. I’m often drawn to a certain quirkiness, as long as it feels thoughtful and genuine.

You’re a creative yourself, with your own knitting and crochet projects. What guides you when designing a decorative piece?

I love playing with perception, creating objects that look realistic from a distance but reveal themselves as soft, handmade pieces when you come closer. That moment of surprise is very important to me.

With your strong sense of style, what advice would you give to someone trying to find their own aesthetic?

I find it much easier to decorate when I’m not starting from a completely blank canvas. Painting walls or adding wallpaper instantly gives a room character, making it easier to build the rest of the space around it. At least, that’s how it works for me.

From your professional perspective, how do you see interiors brands evolving in the future, particularly in terms of design and sustainability?

The brands that will stand the test of time are those that remain true to themselves, creating original designs and building a clear identity. Sustainability is essential, but it goes beyond materials and production. Companies also need to take responsibility for their people. Strong values and good working conditions are just as important as environmental considerations.

Living between Malmö and Copenhagen, where design, elegance and functionality blend so seamlessly, how does this influence your vision and creative work?

Scandinavian cities have shaped my appreciation for design that is both beautiful and deeply functional. Here, aesthetics are never separate from everyday life. That balance influences everything I do, from how I approach my work to how I create and curate spaces at home.

In a world of fast consumption, what does it mean to you to choose conscious, lasting pieces, like those Nobodinoz stands for?

Whenever we bring something new into our home, we ask ourselves if it will last, both in quality and in meaning. Will it still feel relevant in a few years? Will both Leo and Louis appreciate it as they grow? Choosing fewer, well-made pieces feels like a more responsible and meaningful way of living.