Interview with Ariana Díaz

Interview with Ariana Díaz

News

Ariana Díaz (@arigood2b), founder of Good2b, has built a universe where gastronomy, culture, and lifestyle come together through a deeply personal perspective.

What started as an organic platform to share the essence of Barcelona naturally evolved into a communication and PR agency, turning passion into both profession and way of life.

Her days move between strategy and creativity, constantly refining her point of view with each project. Now, as she prepares to welcome her son Arcadi, she embraces a new chapter shaped by intuition and focusing on what truly matters.

Her aesthetic blends timeless essentials with characterful pieces that tell a story, reflecting a conscious approach to consumption: fewer, but better. Designs that evolve with life, like Nobodinoz’s Pure collection, sit alongside objects meant to be loved and lived with.

Rooted in Barcelona, her everyday life is made of simple rituals and places close to home, soon to be rediscovered through new eyes.

Lampshades for pendant lights in Baltic blue and Green blue stripes

Welcome to the Nobodinoz community, Ari. Tell us about yourself, who are you and what do you do?

I’m Ariana Díaz Celma, founder of Good2b, an online lifestyle magazine that also operates as a communications and PR agency specializing in gastronomy, lifestyle, and music. I’ve spent many years working in the world of brands, helping them build their narratives and connect with their communities in authentic and unique ways.

As the founder of a communications and PR agency, what does a typical day in your life look like?

Let’s just say no two days are ever the same… Literally. It’s a very demanding job, but also a dynamic and enriching one, which brings a lot of adrenaline to everyday life.

Helping our clients communicate something honest and unique is very much a vocation. Each project is a small challenge, and it’s not always easy to find the right angle to make it work.

At the agency, we combine strategy with a strong creative component: from defining campaigns and meeting with clients to developing concepts and collaborations, spotting trends, and coordinating the team.

There’s also an important element of intuition and staying closely connected to what’s happening around you, both culturally and in terms of trends. The amount you can learn through communication is endless, and that keeps you constantly alert and eager to learn more. I’ve been working in communications for years, and I still don’t feel like I’ve reached the limits of what there is to know. Every day is a new lesson.

Your project, Good2b, started as an online magazine but has evolved into a social media and PR agency specializing in gastronomy, lifestyle, cultural events, and music. How did it all begin, and how has it transformed over the years?

Good2b started very organically, almost as a platform to share what inspired us in Barcelona: places, projects, people… Over time, brands began approaching us because they wanted to be part of that universe, and that’s when we saw a natural opportunity to evolve into an agency.

It’s been a very gradual, organic, and intuitive process of growth, always maintaining a carefully curated perspective aligned with our DNA.

With the agency, I’ve essentially turned my hobbies into my work and lifestyle. While it’s very stimulating, it’s also true that you never really switch off.

Speaking of new projects, how are you preparing for the adventure of becoming a mother?

I’m at a fascinating point in my life, one I’ve reached when I truly feel ready, by listening to my own rhythm and needs.

I’m facing something wonderful: the uncertainty of the unknown, which is incredibly stimulating. Pregnancy alone has already been a masterclass that has repositioned me—not where I expected, but exactly where I needed to be: surrounded by the people I love and who love me, deeply appreciating how fortunate I am, and learning to let go.

I’m also incredibly excited to meet Arcadi and discover his energy, and to see how Pikes (my dog), Arcadi, and I will connect.

I’m learning to adapt my pace to the one my son is already setting for me, even before being born. Slowing down is a real challenge for me.

I’m also rediscovering the value of what’s essential, of creating a calm and beautiful environment where everything makes sense. Prioritizing has never been my strong suit, and now I’m getting an intensive crash course.

Oak wood dresser and changing table Pure

How would you define your style in terms of fashion and interior design? What are your references?

I love spaces with good energy, built around essential elements, although I do have a weakness for color and objects with character.

I’m drawn to natural, simple materials, but also to environments that convey personality and tell you something about the person who lives there.

Classic designer lamps, like those by Miquel Milà, but also contemporary ones, like those by Jordi Canudas. I also like to include a vintage piece that carries history and makes a space unique and unrepeatable, as well as exotic objects collected on faraway travels.

My references come from design, travel, music (on vinyl whenever possible) and art (often by emerging artists in my home), all with an editorial touch.

I also appreciate the value of everyday life and small, well-thought-out details.

I think Nobodinoz embodies a bit of all of this: its materials are natural and high-quality, but it doesn’t shy away from color, and I love its playful spirit.

What does creativity mean to you? And as the head of a communications agency, how do you stay on top of trends day to day?

For me, creativity is more a way of seeing and interpreting what surrounds you than a way of doing things.

It’s about connecting ideas, observing, and applying your intuition and sensitivity to what’s around you. The result should be a very personal and distinctive perspective.

I try to stay very attentive to what’s happening, not just in communications, but also in culture, fashion, art, and gastronomy.

It’s also important to surround yourself with inspiring people and maintain a constant sense of curiosity.

What is most important when creating a space, and what do you value most in a home décor and furniture brand?

For me, the most important thing is that a space feels coherent and is designed to be lived in, but also that it always surprises you with a little detail.

I really value functionality, but also aesthetic sensitivity, and shelves and walls that tell the stories of their owners.

In a brand, I look at quality, design, and whether there is a real intention behind each piece.

In a world of accelerated consumption, what does it mean to you to choose consciously designed, durable pieces like those from Nobodinoz?

I think it’s almost a necessity. Choosing durable pieces is a way to consume more responsibly, but also to surround yourself with meaningful objects that stay with you over time.

I like the idea of buying less, but better, and choosing pieces that can evolve with you and your lifestyle.

That’s the case with Nobodinoz’s Pure evolving crib, which will witness different stages of Arcadi’s life as it adapts to different ages.

The same goes for the Pure dresser. It’s a sturdy, elegant piece that can serve different purposes over time.

Then there are items like the Vibes cushions or the crocodile. I also like the idea that some objects are meant to be used for a few years and then replaced.

I’m sure that between Pikes and Arcadi, they won’t last more than two or three years, and I actually like that. Some things are meant to be more ephemeral.

Oak wood evolving crib Pure

And we can’t finish without asking, what are your favorite hotspots in Barcelona, and which ones are you most excited to share with Arcadi? Restaurants, bookstores, cafés, museums… Thank you!

Now that I’m VERY pregnant, I realize how lucky I am to live in a neighborhood where I don’t need to go far to have everything close by.

I love having breakfast at Brew, where they make the best coffee in Barcelona; buying bread at Origo; having scallops at Lluritu 3; or grabbing a bite at the newly opened Piparra.

I also love picking up bread at Coush Armó, next to the office, or going for hot chocolate with churros (one of my strongest cravings) at Jessy, just across from my home.

Being able to get ice cream at odd hours at Delacrem or a pita at Parking Pita.

Walking with Pikes to the new La Central bookstore at the intersection of Consell de Cent and Passeig de Gràcia, picking up new releases that catch my eye in the window, and reading them in the early hours when insomnia takes over.

If energy allows, going to Nardi for their sea cheek or to Achaar for a palak paneer and a cheese naan (another craving).

Going to Cines Girona, my favorite cinema in Barcelona, as long as the pregnancy allows, and walking towards Glòries along a much calmer Diagonal.

That’s also where DHUB is one of my favorite museums in the city.

Baby gym wooden arch Growing Green