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Interview with Paula Amenta
Paula Amenta (@mentaylunares), photographer, art director, and mother, opens a window into a life where creativity, sustainability, and family beautifully intertwine. “Becoming a mother places you in a much more sensitive and honest space,” she explains, reflecting on how her daughter has deepened her connection to the natural world and conscious living. From fashion editorials to still-life compositions, Paula’s work is rooted in ethical production and environmental care, values she now carries into her family life in Berlin with intention and mindfulness.
So happy to be part of your lovely community. I’m Paula Amenta, a photographer, art director and mom. I love crafting narratives for conscious projects, focusing on fashion editorials and still-life compositions. I transitioned into photography after dedicating much of my life to music.
Originally from Argentina, my passion for environmental sustainability and women’s rights inspires me to work exclusively with brands and projects that align with my values and promote ethical production. I emigrated eight years ago to Barcelona, where my first daughter was born, and some time ago moved to Berlin, where I’m now expecting my second baby.
Armchair beanbag kid size Vibes in mustard and sand tiles
You’ve dedicated your career to conscious and sustainable projects, and your photography often connects with nature. How has motherhood influenced this vision? Do you feel that now, with your daughter, this connection to the natural world and sustainability has taken on an even deeper meaning?
Becoming a mother places you in a much more sensitive and honest space. It brings a desire to pass on the values you believe are important for the next generation, especially conscious habits around consumption and well-being.
I believe that aligning your values with your work helps remind people of our connection to nature or noble materials; through that, my work encourages a more conscious way of inhabiting the world.
As a photographer and art director, you’re an expert at capturing beauty. What has it been like for you to document your own family narrative through your camera? How have you portrayed the arrival of your baby in your personal work, for example in your project Nest?
Becoming a mom has deepened my connection to themes around motherhood and childhood, especially in my long-term personal project Nest, where I explore the dynamics of family life, soon to be released.
Portraying the everyday moments of living with children is always a challenge if you’re used to controlling aesthetics or timing; you have to learn to flow with the beauty of that chaos. I also prefer to shoot that on film because, in a way, it connects with this sense of non-immediacy, of having the patience to wait for the right moment, a much slower rhythm than what we are used to today.
During this pregnancy I chose to keep it intimate until the very last weeks. After using photography as a kind of personal diary for so long, it felt revolutionary to hold such a big piece of news within my real, offline world. Of course, I created a lot of work during that time that I will share eventually, but it was beautiful to remember what life felt like before exposure and the constant search for validation, even if just once.
Duvet cover single bed Sheldon in pink yellow stripes
Your work highlights the beauty of the authentic and the local. And it's here that a link is forged with Nobodinoz, which values craftsmanship and sustainable production. What does it mean to you to consume consciously and surround yourself with objects that tell a story, especially now that you're building a home for your daughter?
It’s one of those values that is very important for our family to pass on. Of course, we’re not rigid and it’s not always possible to do everything in a perfectly conscious way, but when we buy things for our home we think about many factors before making a decision.
We recently moved into a new flat in Berlin, which gave us a beautiful opportunity to choose with intention the elements that will be part of our lives long-term. We also buy a lot second-hand, bringing in pieces with history and prioritizing quality over quantity. Using the same furniture for our new baby that once belonged to her older sister is a reflection of that.
Everything in our home should give us a feeling of positivity, beauty and calm.
You live between Barcelona and Berlin. What is everyday life like for an artist and a mother in these two creative cities? Do you feel that each one brings a different kind of inspiration to your work and family life?
I think I’ve found the perfect balance between two cities; Barcelona with its divine light all year round, its color palette, the sea and the mountains, and the energy of the team I work with there, always uplifted by the sun. And Berlin, culturally incredible, where there is always something new to see and be inspired by. The forests and lakes blend with the urban edge and that grey light that can be wonderful if you slow down enough to notice it.
As a professional working with aesthetics, how would you define your home décor style, especially in your daughter’s space?
In recent years we’ve traveled and lived in so many different homes that it has definitely influenced how I think about long-term spaces. We practiced a lot of letting go and improvising to create corners that were beautiful but ephemeral.
Now, for the first time in many years, we are in a place where we’ll stay longer, and that brought us back to a more personal and intentional search. My partner is an architect, so we often have long conversations to find the best solutions, which is not always easy!
We always say how beautiful it is to accompany childhood with design elements, because we believe it shapes their sense of normality and creates a future appreciation for craftsmanship and quality.
What elements or textures have you chosen in your home and your daughter’s space to create an environment that reflects your values and artistic sensitivity?
A lot of wood, completely natural textiles, second-hand vintage design, and pieces that are both functional and aesthetic. The old Berlin flats are so beautiful that they make everything shine.
We’re still a work in progress, but we always prioritize craftsmanship and believe that less is more. She spends a lot of time in her room, where she studies violin, reads or invites her friends to play.
Talking to her and involving her in every decision, from colors to placement, was very important because the space has to be functional for her, beyond what we as adults might prefer. She always has the final word there.
I think we’re creating a sincere space where disorder is part of the beauty that emerges when a home is truly lived in, not staged for a Pinterest photo.
Embroidered cushion Rita Eco-velvet in ochre and Square cushion in French linen Vibes in lilac checks flowers
Finally, could you recommend three inspiring places in Berlin or Barcelona that are must-visit hotspots to enjoy with your daughter, such as a café, a cultural space or a place for entertainment?
When we lived in Barcelona, we often went to Montjuïc, either just for a walk through the mountain or to visit one of its playgrounds with incredible views over the city. The Joan Miró Museum is right there, and it quickly became one of our favorite spots.
In Berlin, we visit museums very often. The Spore Initiative is especially interesting, with its educational and cultural programs about biocultural diversity. It also has its own garden and a wonderful children’s library, making it a perfect plan for winter days.